A business can adjust the features, appearance and packaging of a product to create competitive advantage.
What do extension strategies aim to prevent?
To prevent products becoming obsolete
To prevent products becoming part of a product portfolio
To prevent the promotion of products
What is the product portfolio of a business?
A marketing strategy for products
A range of products
A record of a product's profitability
How many stages is the product life cycle divided into?
What does a business use to analyse its product portfolio?
Product life cycle
A cash cow is a product with a high market share in what type of market?
High growth market
Low growth market
A financial market