Positive physical environments

Man sweeping floor in barbers
Keeping premises clean and tidy ensures a positive experience for customers

The following processes can be completed to ensure the physical environment gives a positive experience for customers:

  • premises should be clean
  • layout of the stores are easy to navigate
  • design of the premises should convey the image of the business
  • eye catching displays
  • appropriate parking and toilet facilities
Young woman shopping on website using laptop
A company website should be easy to navigate

The same is true for company websites:

  • the site needs to be easy to navigate
  • products should be clearly displayed with key information
  • key information about the company and customer service should be clear and findable
  • customers should be able to contact the company
  • the design should use colours, text and images that reflect the business
Move on to Test
next