As part of its marketing strategy, a company needs to decide where best to distribute a product.
In the marketing mix, what does the term 'place' refer to?
Retail outlets such as shops
Anywhere products are made available to customers
What is a benefit for manufacturers when they use wholesalers?
Increased profit for manufacturers
Manufacturers have total control of how the product is marketed
Wholesalers takes on the risk of storing stock
At which stage of the product life cycle should a product be widely available through retailers?
What does a business using direct selling NOT make use of?
Manufacturer and retailer
Wholesaler and retailer
Wholesaler and consumer
What is a benefit of e-commerce?
Customers can access goods 24/7
Customers receive goods instantly
Customers can try goods before purchase