Magazines

Photograph of magazines on shelf

Magazines are associated with, what is known as, 'me time'.

Magazines can be general interest for mainstream audiences or specialist interest for niche audiences. Magazines for mainstream audiences include:

  • Grazia
  • Four Four Two
  • Q Magazine

Magazines produced for niche audiences include:

  • Homes and Antiques
  • Horse and Hound
  • Classic Land Rover Magazine

Magazines are produced in a wide range of subgenres with a specific focus on particular subjects such as health, food, cinema, video games or music.

Publishers

Magazine publishers are often part of huge international media organisations which also produce newspapers, as well as radio and television content.

There are some exceptions, such as The Big Issue or Private Eye, which are published independently.

Major magazine publishers include:

PublisherDescription
Time Inc UKFormerly owned by Time Warner, it produces titles such as Now Magazine, Marie Claire and NME.
BauerA German company, who produce magazines such as Empire, Closer and Take a Break.
Condé NastThey produce magazines such as Vogue, Glamour and GQ.
The National Magazine CompanyOwned by Hearst, they produce magazines such as Cosmopolitan, Esquire and Men's Health.
BBC MagazinesBBC magazines are spin-offs from successful BBC shows, including Sherlock, Gardener's World and Top Gear.

These publishers produce many more magazines than those listed above, as well as multiple editions of the same title: Cosmopolitan, for example, has 59 editions worldwide in multiple languages.

This allows a publisher to focus its content on target audiences in any specific region of the world.

Magazines are often associated with 'me time', and are purchased with disposable income.

They are expensive to produce, however the cover price is subsidised by advertisers who use magazines to promote products. Advertising is crucial to the magazine industry, without it, many titles would fold.

The magazine's readership demographic determines the type of advertiser who will use it to promote products.

A magazine like Vogue, which targets female readers, would not be the place for promoting products for men.

A better magazine for this advertiser would be GQ or Esquire; these are magazines which are targeted at a male audience interested in men's fashion and lifestyle.

Successful magazines with large readerships can charge advertisers a lot of money for promotional space.