Television content

Television programmes are made either by the television broadcasters themselves or by independent production companies commissioned by the broadcaster.

They are produced in many genres, and these genres can also include sub-genres.

GenreSub-genre examples
EntertainmentQuiz Show, Game Show, Talk Show
DramaSoap Opera, Crime Drama, Period Drama
ComedySitcom, Sketch Show, Satire, Stand Up
Children’sAnimation, Educational, Quiz Show, Drama
FactualConsumer Affairs, Documentaries, Reality TV
SportLive Event, Highlights, Quiz Show
NewsEvening Bulletin, Business News, Weather

Scheduling

Photograph of BBC Tv gallery

Scheduling is vitally important when trying to reach an audience

Broadcasters want to attract as many viewers as they can for the media texts they produce and transmit.

For commercial stations this helps attract more advertising revenue which helps fund new content.

Scheduling choices are an important factor in securing audiences for content and are based on ratings research and audience demographics.

These techniques include:

TechniqueDescription
OffensiveDeliberately scheduling a show that differs to another channel's offering in the same slot e.g. airing a cookery show when a rival channel is airing a live sports event. Offensive scheduling is when a channel is confident their programme will gain higher ratings than a programme on a rival channel.
DefensiveDefensive scheduling is when a channel recognises a rival channel's programme will gain higher ratings and schedules a programme of minority appeal instead.
Pre-echoPutting a new or less popular show on before an already popular show to attempt to gain viewers who have tuned in early.
InheritancePlacing a new or less popular show after a popular show to retain viewers after the previous programme has finished.
HammockingPutting a new show in between two popular shows in the hope that the viewers will not change the channel.
StrippingScheduling a show in the same time slot every day, such as when the BBC ran a special week of Springwatch which went out at 8pm each night for one week. Another example would be reruns of an older show, as E4 did by showing old episodes of The Big Bang Theory every weekday evening from 5pm.
ZoningScheduling programmes of a similar genre one after the other on a particular channel to maintain an audience of fans of that genre.