A company needs to consider the marketing mix in order to meet their consumers' needs effectively. This is made up of product, price, place, promotion, people, process, physical evidence.
What does a business adjust to create a brand image for a product?
The marketing mix
What is the most important element of the marketing mix?
No single element is the most important
How are systems and procedures to deliver a product or service to the customer referenced within the marketing mix?
Which of the following is NOT an element in the marketing mix?
What can firms establish by modifying each element in the marketing mix?
A unique selling point for a product