A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer.
Which type of market segmentation would involve introducing own brand products?
What is meant by market segmentation?
The process of grouping potential customers together
When a business develops new products
The percentage of a market held by an organisation
Which of the following is not a benefit of target marketing?
Products can be tailored to customers’ needs
More effective marketing
Which type of market segmentation could be used for computer games?
What is meant by a target market?
A group of consumers to whom a company wants to sell its products or services