Film posters use different strategies to market a film to a target audience
Studio films are 'hyped' up by the companies that produce them.
Cross-platform strategies are used to appeal to a full range of potential audiences. The James Bond film Spectre used a marketing method which included:
This cross-platform marketing can be driven by word of mouth as more and more people talk about it.
This makes the film more attractive to potential viewers who might feel they will be missing out, if they don’t watch it.
Social media buzz reflects this word of mouth and most promotion will use a specific hashtag for marketing campaigns.
Independent films rely heavily on critic reviews in newspapers, magazines or online publications that specialise in independent film.
Prizes from film festivals help attract potential audiences and can increase the amount of cross-platform media coverage a film can achieve.
Like studio films, most independent films will have official websites, press releases, trailers and teasers.
Independent films will not normally have merchandise or television adverts to promote the film, these films will rely more heavily on word of mouth and social media.