The cinema is still a popular destination, despite competition from other media industries and platforms
Film is a huge, global industry generating massive sums of money each year. Films themselves can be divided into different categories and defined according to:
|Genre||Comedy, Thriller, Horror, Action, Fantasy etc.|
|Actors||Some actors are recognisable to a specific audience. For example, Jason Statham to an Action fan or Adam Sandler to a Comedy fan.|
|Production companies||Major Hollywood studios (Universal, Paramount, Warner Bros, 20th Century Fox and Sony amongst others) and Independent ones (Film Four, BBC Films, Warp Films etc.)|
|Production values||Is it big budget or low budget?|
|Certification||What age group is the film appropriate for?|
There are two main production contexts in the film industry:
Hollywood studios dominate the film market
This is the industry model for a 'Hollywood' or ‘Blockbuster’ movie. They are usually made by big Hollywood studios and follow a formula:
These films are usually distributed by the studios that make them. The studios are often multinational media conglomerates that own companies across a range of various media platforms.
This means that these conglomerates can use all the companies they own to promote and market a film.
This use of all a media conglomerate's companies to produce, promote, market, and distribute a film and its official merchandise is called vertical integration.
Horizontal integration is when a conglomerate uses smaller independent companies to help with marketing, distribution or even the exhibition of a film.