Why business objectives change

Business objectives change as the business initially survives and then grows bigger over time

The aim of a business can change over time. This can happen in response to internal factors, such as business growth, or in response to external factors, such as an economic recession.

A small start-up business may aim to survive in the first year. Once successful, the business then sets itself the objective of increasing profits or growing in size.

Alternatively, a profitable business that is hard hit by an economic recession may struggle to maintain the same level of output. Faced with declining sales, a business may change its objective from growth or making a profit, to simply surviving.

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