What is enterprise?

Enterprise is a skill. Put simply, enterprise is the willingness of an individual or organisation to:

  • Take risks. Setting up a new business is risky. Even if the entrepreneur has carefully researched the market, there's always a chance that customers may reject the product and that a loss will be made.
  • Show initiative and 'make things happen'. Successful entrepreneurs have the drive, determination and energy to overcome hurdles and launch new businesses.
  • Undertake new ventures. An entrepreneur has to have the imagination to spot business opportunities that will fill gaps in the market.
Entrepreneurs overcome hurdles to get finance to launch a new business and pay for labour

Enterprise is carried out through the work of an entrepreneur. To see enterprise skills in action, watch presentations given during an episode of the BBC’s Dragon's Den.