Persuasion

Family and friends

Family and friends who had emigrated sent letters back telling of great success. Stories spread of great wealth being accumulated and many Scots believed they could achieve the same success.

Newspapers

Newspapers ran adverts and published letters from successful emigrants, which described the better lives waiting for those who would emigrate.

Financial incentives

Governments of the new countries offered land and helped with the cost of travel.

Missionary work

Some emigrants hoped to spread Christianity to those living in the British Empire and further afield. It was their ‘mission’ to spread the word of God.

Many Christian religious organisations trained missionaries and provided finances to send missionaries to the New World.

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