Personal factors that come into play when choosing food might include:
As consumers we are influenced by those around us, therefore we may tend to purchase what our friends or family purchase.
For example, adult consumers may be influenced by advice from friends on where to shop for the best value, while adolescent consumers may want the latest fizzy drink that all their friends are buying.
The amount of money we have influences our purchases.
Consumers with a high income can afford to spend money on luxury foods - like prawns or fillet steak. They may often shop at a high end retailer like Marks and Spencer.
Consumers on a tight budget due to a low income or large family, may tend to spend money in cheaper outlets such as Lidl or Asda. They may also buy own brand products in order to save money.