Businesses exist to provide either a good or service to consumers and the general public. These products are sold by either public or private sector businesses.
A successful business meets the needs of its customers. Businesses try to achieve this by carrying out activities such as producing goods or providing services with the aim of making a profit. As such, the purpose of business activity is to provide goods and services that customers want to buy, at a price that they are willing to pay.
Goods are tangible items that can be used and stored. Businesses make goods and sell them to customers, who then own them. Examples include:
Goods can be split into two different categories, consumer goods and producer goods.
Consumer goods
Consumer goods are goods that are used by an end consumer, such as a TV or a sofa. These can be grouped in two different ways, durable and non-durable goods.
Producer goods
Producer goods are goods that are used by businesses to either produce other goods, or help in the provision of providing services. An example of a producer good is machinery or tools.
Services are intangible actions that cannot be stored. Businesses provide services to customers, who have access to them for a period of time. Examples include:
Services can be split into two different categories, personal and commercial.