The needs and wants of a user will vary across different groups, and designers should consider this before developing their design ideas. Products should be sensitive to different groups’ needs and should avoid having a negative impact, eg the use of religious or cultural symbols could cause offense if seen to be used inapropriatly.
Designers should consider:
In all cases, designers should try to create products without causing offense to any one group. For example, in Japan, some people may prefer to sit on the floor to eat their meals, whereas in Europe people are more likely to sit on chairs at a table. Therefore, furniture designs can differ for these audiences to make them suitable for use.
A successful design should also ensure a variety of end users can use the product safely and effectively. They might make adaptations with accessibility in mind, for example: