The people that a customer comes into contact with, and the service they provide can have a direct effect on customer satisfaction and loyalty.
The people element of the extended marketing mix refers to any member of staff who is in contact with the customers of a business.
Customers are important to a business. They are the people who buy the goods or services it provides.
If customers are not satisfied...
Customer satisfaction relies on good customer service. This is provided by the people who work for the organisation.
A cafe provides a case study on the importance of good customer service to a business.
The people (employees) who a customer meets before, during and after they have purchased a good or service can have a direct effect on whether customers will purchase from the company again.
If customers receive a good quality service...