Creative thinking is a way of coming up with new ideas.
Creative ideas could involve:
Creative thinking is very useful as it can improve products, processes and services. This means that production costs could be cut, or new products and services can be created or improved.
The Uber taxi service began as a result of creative thinking. The founders of the company had trouble hailing a taxi so they came up with a simple idea — tap a button, get a ride.
Sharp launched its new Aquos Crystal in 2014 which was branded as a breakthrough in mobile technology. The phone was the first to have an edge-to-edge screen together with screen vibration technology for talking.
This new technology meant that when the screen was in contact with the ears it vibrated and transferred sound, which meant that conventional speakers were no longer needed.
Being innovative refers to the process of transforming an idea into a product or service that creates value.
This means it must be replicable at an acceptable cost and must satisfy a specific need.
Innovations can be either evolutionary or revolutionary.