Speaking many years later, Khrushchev claimed that he had won the Cuban missile crisis. He had achieved both his aims - America never bothered Cuba again (which is still a Communist country) and the US missile sites in Turkey were dismantled in November 1962.
The world did not see it that way at the time, because the Turkey deal was kept secret, the West saw Kennedy as the hero who had faced down Communism.
Meanwhile, Khrushchev lost prestige. China broke off relations with Russia and, in 1964, he was forced to resign as Soviet leader.