Thinking through ‘CAP’ will help you decide what kind of ‘voice’ your writing needs. You will need to learn how to adapt your unique voice to suit the:
Try to determine the context, audience and purpose of the following texts.
NO WAY M8! I missed da train cuz the ticket machine weren’t workin. Wat a joke. Reckon I’ll get money bk?
Context: text message
Due to an error with the ticketing machine, I was unable to collect my tickets and missed the train connection. Can you please refund the price of the ticket back to my account?
Audience: train company
Both pieces of writing give the same message: the person missed their train owing to an error with the ticket machine. But you need to consider:
Changing the tone and style of ‘voice’ to suit the purpose is essential. Therefore, whatever kind of writing you need to do, always consider ‘CAP'.