As part of its marketing strategy, a company needs to decide where best to distribute a product and how to promote it. Businesses use various methods to gain publicity.
In the marketing mix, what does the term 'place' refer to?
Retail outlets such as shops
Anywhere products are made available to customers
What are channels of distribution?
All of the places where products are made available to customers
In the marketing mix, what is a business website an example of?
Place and promotion
What does a business using direct selling NOT make use of?
Retailer or a wholesaler
How important is place in the marketing mix?
It is the least important part
It is the most important part
It is an equally important part
Which of the following most accurately describes promotion activity?
Using advertising to sell products
Using advertising and other methods to sell products
Products being made available to customers
What is an example of above the line promotion?
A television advert
A 2-for-1 offer
What kind of marketing is a 2-for-1 offer?
Which of the following is an example of direct marketing?
A mail shot
Point of sale displays
A company web site
Which of the following is NOT part of the promotional mix?