Market research, product development, marketing and producing quality products can ensure that a customer is satisfied with the good or service provided by a business.
Which of the following is not part of the marketing mix?
Which type of promotion is 'buy one get one free' an example of?
What is the term for the process of checking products at different stages throughout production?
What is the term for the process of gathering information on customers’ needs and wants?
What are the factors used by a company to influence a customer to buy a product?
Which of the following is not a promotional strategy?
Which of the following would not help ensure a high quality product or service?
Quality raw materials
What are quality circles?
Regular staff meetings where improving the production process is discussed
Checking of products at each stage of the production process
Training staff to ensure they can do their jobs more effectively
Which of the following is not a method of market research?
Why do businesses aim to satisfy customer needs?
To improve quality
To increase advertising
To maximise sales or profit