Mass tourism involves tens of thousands of people going to the same resort, or honeypot site, often at the same time of year. It is the most popular form of tourism as it is usually the cheapest way to holiday, and is often sold as a package deal.
Governments and local people often support mass tourism because it generates a lot of income for local areas. However, some view such tourism as unsustainable, because the effect of so many tourists in one area can lead to the destruction of the natural and cultural landscapes on which people depend to attract the tourists in the first place.
Rural tourism encourages the public to enjoy the countryside. It is a thriving industry in the UK, due largely to its 15 national parks, eg Snowdonia in Wales, the Cairngorms in Scotland and the Lake District in the north of England.
This type of tourism provides jobs and brings in revenue into the local area, but can also create issues such as traffic congestion, pollution and damage to natural landscapes (due to high numbers of tourists visiting).