Topics
- The role of marketing, market research and market segmentation - OCR
- The marketing mix - OCR
- Human resources and organisational structures - OCR
- Communications in business - OCR
- Recruitment in business - OCR
- Motivation and retention - OCR
- Training and development - OCR
- Production processes - OCR
- Quality of goods and services - OCR
- The sales process and customer service - OCR
- Business location - OCR
- Working with suppliers - OCR
- The role of the finance function - OCR
- Sources of finance - OCR
- Revenue, costs, profit and loss - OCR
- Break-even - OCR
- Cash and cash flow - OCR
- Ethical and environmental considerations - OCR
- The interdependent nature of business - OCR
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