Some rural pressure groups have used direct action to express their concerns over the ban on hunting. The 'Rural Rebels' pressure group felt that the democratic process was failing them, so turned to a campaign of demonstrations. Blockading the M74 and releasing foxhounds in Holyrood Park were part of their efforts to win a 'sound-bite and pictures war' to get their message across.

First broadcast:
11 December 2003

This clip could be used to illustrate an example of direct action used by some pressure groups. Students may wish to use Rural Rebels as a case study and conduct further research into other pressure groups and the methods they use to influence decision makers. Students could undertake research into the effect that technology (including online petitions, Facebook and Twitter campaigning) have had on pressure group methods.