This second Brussels sprout clip begins with advertising in the 1960s, showing Sproutman offering a direct reward to those households who have the vegetables in their cupboards in a mock advertisement from that decade. It then moves on to show how advertising began to change, becoming more of a mini soap opera as opposed to short, direct promotions about a product alone. Experts talk about how companies began using famous people to sponsor certain products and how advertisers believed they could persuade the audience to buy it because they like the person. Students also learn that companies cannot make false claims about their product but can suggest how it could make you look different, feel different or be seen differently.
This clip could be used in a discussion about the techniques used by advertising companies to persuade an audience. Students could be asked to share their favourite adverts and consider why they like these so much. Students could work together to agree upon a set of success criteria for creating a great advert. Working in small groups, students could create their own advert for Brussels sprouts. This could take the form of a TV advert, poster, leaflet or radio voice-over. Alternatively, students could be split into two opposing sides – one persuading the public to save the Brussels sprout - and the other arguing against its comeback.