The clip begins with advertising in the 1960s, showing Sproutman offering a direct reward to those households who have sprouts in their cupboards. It then moves on to show how advertising began to change, becoming more of a mini soap opera as opposed to short, direct advertisements about a product alone. The report then discusses how companies began using famous people to sponsor certain products. It explains how advertisers believed they could persuade the audience to buy the product because they like the person. It also explains the fact that companies cannot make false claims about their product but can suggest how a product could make you look different, feel different or be seen differently.

First broadcast:
10 January 2008

This clip could be used in a discussion about the techniques used by advertising companies to persuade an audience. Children could use this as an inspiration to produce a piece of persuasive writing, voiceover for an advert (using sections of the clip without sound) or to create an advert to save Brussels sprouts. Children could be divided into groups, collaborating to produce a presentation to either persuade children to try Brussels sprouts, or against the come back of the sprout.