Present this clip at the start of a design project to highlight the importance of researching past and existing designs before designing a new product. Consider how the new design will be different, so that it can be differentiated from existing designs. It could also prompt a useful discussion regarding good and bad design.
As a research activity, ask students to evaluate existing designs related to a product they wish to redesign (logging their research into their design sketchbook) and ask them to consider issues such as ergonomics in their designs. Encourage them to demonstrate visually (using diagrams, models or CAD packages) how they would solve the problem.