Shopping does not have to be a chore, as this demonstration by the internationally renowned architect David Adjaye reveals. Selfridges and Harvey Nichols have improved business by making shopping a fun adventure. At the heart of this concept is an insistence on architectural excellence. We see how each floor of the Selfridges store in Manchester's Exchange Square has been designed by a different architect, giving each floor its own unique look and feel. We also hear how top store Harvey Nichols has created a top class restaurant at the top of its London store to help attract people into the store.
Working in groups, students could research and present on how a particular shop (department store or supermarket) arranges its products. The class can discuss where there are similarities and differences before going on to suggest why these features occur. For example, why are fruit and vegetables usually at the entrance to a supermarket, why are cosmetics by the entrance in a department store? Students should think about the journey they take through a shop and what offers and products the shop might want to draw your attention to.