Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davis tells the story of how Sunny Delight was created and what happened when that image was shattered. The interesting image of the brand actually 'harming' the customer with stories of children turning orange made for a difficult time for the makers of Sunny Delight.

This clip is from:
Marketing Mess-ups
First broadcast:
16 May 2011

Branding is a vital component of any business’s marketing strategy, but what happens when a company just can’t get it right? Students will be able to relate to the tale of Sunny Delight and topics such as marketing strategy and positioning can be considered. The clip could also be used for considering the power and audience of advertisement.