How businesses need to adapt – an example of one business changing its focus from retail to online. Examining a second-hand golf exchange, showing how stock is obtained and how it is sold. Following a huge investment in IT systems, it is ready to cope with a continuation of the rapid sales increases it has enjoyed in the last 2 years. Now there are 12 staff, 30,000 customers, and annual sales revenue of £2 million. Break-even is in sight.

This clip is from:
Working Lunch, 14/02/2003
First broadcast:
14 February 2003

This clip could be used as a way of raising the question of what could change or go wrong in the future?