The story of the Innocent drinks company - the highs and lows for the founders. It shows the motives behind founding the company, the excitement of start-up, and the integrated nature of the process. The financial aspects are also briefly covered.

This clip is from:
Working Lunch, 17/10/2001
First broadcast:
17 October 2001

Follow up with a visit to the Innocent website (www.innocentdrinks.co.uk). Also web-search 'Innocent Drinks Coca Cola' to pick up the press coverage of when Innocent sold a share stake to Coca-Cola for £30 million.