In Scotland's Tweed Valley, a timber producer has diversified into the outdoor pursuits industry by using the forest for a mountain bike activity centre. This diversification has generated profits, although timber production continues.
This clip can be used to convey the importance of diversification in order to make a living. Children may enjoy creating posters and adverts for the bike activity centre and may also suggest other ways in which the timber producer can bring in money. Pupils may conduct a spoof business report to show how and why business has changed in Scotland's Tweed Valley. Pupils may discuss what might happen if the timber producer did not diversify. Pupils could research other examples of diversification in the local area.