The story of Polaroid and their reluctance to give up their lucrative consumable film business. This story considers how Polaroid grew from nothing to market leader to bankruptcy. Rather than go with the flow of new technology, they refused to accept consumers would want to move on. Attempts at extending the life of Polaroid simply failed. This story is a lesson to all big businesses - ignore new technology at your peril!

This clip could be used to look at, and discuss, extension strategies, product development and new technologies at all levels.