A look at how extremist parties attracted the unemployed in Germany between the two World Wars. The Nazis appeared to offer a new order and discipline, unity behind one leader and decisive government. The SA and SS offered discipline, and Nazi propaganda offered work and bread. The communists called for a peoples' revolution like the one in Russia in 1917, but this alienated businessmen and those who feared disorder and violence. Nazi propaganda techniques are demonstrated, including the use of posters and rallies. The result was that the Nazis became the largest party after the July 1932 Reichstag election.

First broadcast:
26 January 2012

Analyse the type of propaganda used by the Nazis and why it was effective. Students can suggest why the messages of the various posters were chosen and to whom they would have appealed. They can use the eyewitness accounts to explain why different groups of Germans were attracted to the Nazis rather than the Communists. For each group or individual create a diagram noting the positive reasons for joining the party and the negative factors they wanted to avoid by supporting the Nazis. Consider the role and organisation of propaganda used by the Nazis. How much has this become a model of political campaigning and PR today?