An insight into the farming and marketing of cocoa in the Ivory Coast. Stacey follows the supply chain from Ivory Coast farmers through to distributors, looking at what a family working on a chocolate plantation earns, and where the money is going. Although the middlemen do not appear to add much value, they are able to buy cheaply and sell expensively. The selling price is determined by world commodity prices.
Students could compare two chocolate bars - one a fair trade product and the other not. Break down the prices we pay to show where in the supply chain our money goes and what differences there are. Discuss how fair or unfair each supply chain system is, and what could be done to improve the lives of farmers and workers at the start of the chain.