Horatio Herbert Kitchener was born in Ireland in 1850. Like his father, he joined the army and was noticed for his leadership skills when he served in Palestine, Egypt, Sudan and South Africa. After many promotions he became a politician in 1914 and was put in charge of soldier recruitment, industry and war strategy. He was very popular with the British people but not as much with the War Cabinet, who often disagreed with his ideas. On a mission to Russia in 1916, he was killed after the ship he was travelling on hit a German mine and sank. He is remembered for his hard work, his personality and his depiction on the most famous British army recruitment poster ever made, which said: 'Your country needs you'.

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After viewing the animation, groups of children could research Lord Kitchener further, use the animation and write his biography. Children could draw or use IT to design and produce a poster in the style of 'Your country needs you' but replace 'country…' with 'school…' or 'class…’ to tackle issues such as Reduce, Reuse and Recycle. Children could also discuss what impact this poster was intended to have, then use their ideas to write persuasive words, phrases and sentences.