How to become a senior research manager: Jennifer's story

Meet Jennifer and find out about her life as a senior research manager at the BBC. Part of our Bitesize world of work series.

You don't have to be from a maths or a science background to excel in this career.

  • Jennifer’s job is to analyse data in order to understand what audiences want from the BBC. She then presents that information to the people who make the programmes and content
  • She studied History at university, but realised it was the research side of her degree that she enjoyed the most
  • The key skill for Jennifer’s role is being able to extract the relevant information from lots of different sources and then being able to feed that back to colleagues in a relatable way. The job is very data-driven, but you also need a logical brain
  • Jennifer says this kind of work exists in all kinds of businesses, which means there is a whole range of jobs out there where you could use these skills.

Jennifer's role is similar to that of a market research data analyst.

What to expect if you want to be a senior research manager

  • Market research data analyst salary: £22,000 to £60,000 per year
  • Market research data analyst working hours: 37 to 39 hours per week

What qualifications do you need to be a senior research manager?

  • Typical entry requirements: You'll usually need two or three A-levels, including Maths for a degree, or a degree in a relevant subject for postgraduate study, like Maths and Statistics, Marketing and Analytics, Business and Marketing or Data Science. A degree in subjects like Psychology, Social Sciences and Sociology may also be relevant.
    You could also get into this job through an advanced apprenticeship in Marketing or higher apprenticeship as a Data Analyst, with five GCSEs at grades 9 to 4 (A* to C) or equivalent, including English and Maths, for an advanced apprenticeship; four or five GCSEs at grades 9 to 4 (A* to C) and A-levels, or equivalent, for a higher or degree apprenticeship

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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