How to become a senior research manager: Jennifer's story

Meet Jennifer and find out about her life as a senior research manager at the BBC. Part of our Bitesize world of work series.

You don't have to be from a maths or a science background to excel in this career.

  • Jennifer’s job is to analyse data in order to understand what audiences want from the BBC. She then presents that information to the people who make the programmes and content
  • She studied History at university, but realised it was the research side of her degree that she enjoyed the most
  • The key skill for Jennifer’s role is being able to extract the relevant information from lots of different sources and then being able to feed that back to colleagues in a relatable way. The job is very data-driven, but you also need a logical brain
  • Jennifer says this kind of work exists in all kinds of businesses, which means there is a whole range of jobs out there where you could use these skills.
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