What skills do I need to succeed in the music industry?

There are many different jobs you can do within the music industry. But what attributes might help you get into a role that you love?

BBC Bitesize asked some music professionals attending BBC Music Introducing Live 2019 for their top tips on the skills required to succeed in the music industry.

Do you love music? Are you obsessed with it? That’s what I’m looking for. – Ray Pope

Five top tips on the skills required to succeed in the music industry:

1. Passion for the job

Vocal coach Joshua Alamu says: “The passion for it is where it starts. The passion to serve other people… And the more skills that you can accrue, the better.” Ray Pope is head of talent acquisitions at Universal Music. She says creativity is good, but most importantly: “Do you love music? Are you obsessed with it? That’s what I’m looking for.”

2. Resilience

It helps if you are able to handle setbacks. Lauren Down is managing director at End of the Road Festival. She says: “It’s a really hard job, it takes all hours, all the day, and you’ve got to really want and love it. There are a lot of problems that get thrown at you all the time, so you have to be prepared to work through those.”

3. Digital skills

DJ and promoter Alice Woods says: “Digital skills are so important because everything now is on social media, and that’s how we do the majority of our advertising… Facebook ads, paid banners on websites, even down to SEO and things like that, so building those digital skills is really important.”

4. Organisational skills

Hayley Smith is a music executive at ITV. She says: “It’s such a fast-paced environment, so organisation is key. You just have to juggle so much.” Head of talent acquisitions, Ray says: “Have you got a good work ethic? Can you get out of bed on time? Some of the basic things are actually still the most fundamental.”

5. Teamwork

DJ and broadcaster for BBC Radio 1 Xtra and BBC Radio 2, Trevor Nelson, says: “You’ve got to be warm, friendly. You’ve got to be real. And if that’s not your personality, it’s not the job for you.” Ray adds: “Genuinely a lot of it is about personality. Can you work with other people? Because it’s nice to be important, but it’s more important to be nice.”

Matilda: sound engineer
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Phillip: radio producer
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Clare: Music news reporter
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