How to become a strategist: Nicola's story

Meet Nicola and learn more about her life as a strategist. Part of our Bitesize world of work series.

Immerse yourself in whatever you’re interested in.

  • Nicola works at Mixcloud, an online music streaming service; distributing radio shows, DJ mixes and podcasts. She works on the brands partnership team

  • Nicola took four A-levels: English Literature, Religious Studies, Economics and Politics. She went on to study Ethnology, which does not relate to her work but has helped her understand people and their behaviour

  • Alongside her job at Mixcloud, Nicola also has a side hustle as a music journalist. She finds this complements her day job nicely

  • Nicola feels that some of the greatest advantages of her job are the networking opportunities and working with big brands.

Nicola is a strategist. A similar role to a strategist is a marketing manager. Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

What to expect if you want to be a marketing manager

  • Marketing manager average salary: £25,000 - £55,000 per year
  • Marketing manager typical working hours: 37 to 40 hours per week. You could also work on evenings or weekends.

What qualifications do you need to be a marketing manager?

You could get into this role via a university course, an apprenticeship, working towards this role or applying directly.

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed. (sources: LMI for All, National Careers Service)

Want to know more?

Find out more about how to become a marketing manager on the National Careers Service website (England), nidirect (Northern Ireland), My world of Work (Scotland) and Careers Wales (Wales)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

Swarzy: radio presenter
Tommy: audio engineer
Jess: Festival PR director