How to become a marketing manager: Tasha’s story

Meet Tasha and find out about her life as a marketing manager at Sony Music. Part of our Bitesize world of work series.

This is someone’s entire world and they are trusting you to represent them to the public.

  • Tasha helps artists build up a brand around their music - how they look, how they sound and how they connect with fans

  • Tasha’s job has two sides. She uses her creative side to create and sell the brand, and she uses Maths, statistics and analytics for marketing budgets and media

  • Tasha studied Media and Cultural Studies at university

  • She says she enjoyed writing blogs about music videos, even though she hated English at school

  • Tasha worked her way up through work experience and internships

  • Her advice is to network. Ask to meet people for coffee and be clear about who you are and what you can do.

What to expect if you want to be a marketing manager

  • Marketing manager average salary: £27,000 to £65,000
  • Marketing manager typical working hours: 37 to 40 hours per week.

What qualifications do you need to be a marketing manager?

You could get into this role via a university course, an apprenticeship, working towards this role, or applying directly.

Sources: LMI for All, National Careers Service

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed.

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