How to become a marketing manager: Tasha’s story

Meet Tasha and find out about her life as a marketing manager at Sony Music. Part of our Bitesize world of work series.

This is someone’s entire world and they are trusting you to represent them to the public.

  • Tasha helps artists build up a brand around their music - how they look, how they sound and how they connect with fans

  • Tasha’s job has two sides. She uses her creative side to create and sell the brand, and she uses Maths, statistics and analytics for marketing budgets and media

  • Tasha studied Media and Cultural Studies at university

  • She says she enjoyed writing blogs about music videos, even though she hated English at school

  • Tasha worked her way up through work experience and internships

  • Her advice is to network. Ask to meet people for coffee and be clear about who you are and what you can do.

What to expect if you want to be a marketing manager

  • Marketing manager salary: £25,000 to £55,000
  • Marketing manager working hours: 37 to 40 hours per week. You could work evenings / weekends attending events or appointments

What qualifications do you need to be a marketing manager?

  • Typical entry requirements: You'll usually need one or two A-levels, or equivalent, for a higher national diploma, or two to three A-levels, or equivalent, for a higher national diploma or degree in Marketing, Business Management, Digital Marketing or Advertising
  • You'll usually need four or five GCSEs at grades 9 to 4 (A* to C) and A-levels, or equivalent, for a higher or degree apprenticeship as a Marketing Manager
  • You could start as a marketing executive and complete a qualification while you're working. You could also come to this role after working as a digital marketing manager or communications manager. You could then take qualifications offered by professional bodies like the Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, to help you move into management jobs.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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