What is fast fashion?

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What is fast fashion?

Fast fashion is a term that we see more and more frequently on the news and social media.

Rosette Ale, a sustainable fashion business owner, explains the impact fast fashion is having on the planet and the ways we can slow it down.

Watch this video to find out more

Definition

Fast fashion is the mass production and sale of cheaply made clothing, often closely following the changing fashion trends.

Summary

  • Over several decades, the production of clothing has become faster and cheaper as a result of more advanced technology and the use of lower cost labour overseas. With lower prices, people have been buying clothes more frequently to keep up with the latest trends.
  • It is estimated that in the UK 10,000 items of clothing go to landfill every five minutes - that’s 2,000 per minute!
  • Shopping second-hand, mending damaged clothing or transforming it into something new, or even renting outfits we’re unlikely to wear again, can help reduce the amount of clothes that we throw away.

Teacher notes

A set of teacher notes are available. They include geography and science curricula links, and suggest how the clips might be used in a classroom setting.

Download or view the briefing notes online.

Green Themes Explained - Geography teacher notes
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Green Themes Explained - Science teacher notes
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The teacher notes are designed to be used electronically but if printing is needed these greyscale versions will use less ink: geography and science.

This page was published in July 2022.