How to become a music PR manager: Beth's story

A music PR manager works with artists to create their brand and ensure they have visibility on a variety of platforms.

PR stands for Public Relations and it describes the way in which companies and individuals maintain their relationship with the public.

To find out more, we've spoken to Beth Parnell from Bandwagon Press. Beth has worked across campaigns for a variety of artists including Calvin Harris, Fatboy Slim, Grizzly Bear and Justin Timberlake. In 2009, Beth was awarded Best Independent PR Person at the Record of the Day Awards for Music Journalism and PR.

Scroll down for more information on skills, working hours and salary.

Beth Parnell talks about working in the music PR industry.

What skills do I need to be a music PR manager?

A passion for music and a solid knowledge of the music industry are essential. In addition, you will benefit from skills such as:

  • excellent verbal and written communication

  • organisation and time-management skills

  • good people skills and networking ability

  • flexibility and adaptability.

What to expect if you want to become a music PR manager

What will I get paid? A junior in-house role could pay between £15,000 and £20,000, but you could also be working freelance.

Where will I work? You will probably be office-based for day-to-day tasks, but might also need to attend meetings and gigs elsewhere.

What are the working hours like? You could be working a regular pattern when you're in the office, but you might also need to take phone calls, reply to emails or attend concerts and festivals in the evenings and at weekends.

What qualifications do you need to be a music PR manager?

What qualifications do I need? A degree in English or Journalism could be useful, but experience is often more important than qualifications.

Find out more on the Prospects website about working in public relations.

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