How to become a digital content producer: Liam's story

Meet Liam and find out about his life as a digital content producer at Skiddle. Part of our Bitesize world of work series.

I grew up listening to music, playing in bands and loving going to gigs. Now people pay me to do it, so it's a dream come true.

  • Liam’s role is to promote his company and live events through online content. He uses a lot of technical skills in his job – like audio and video production, camera operating and animation
  • At college Liam studied Music Technology and Audio Production, before studying Film at university. He then got an internship at a local marketing agency, making in-house videos, before moving to a TV production company to produce videos for high profile brands
  • Liam also freelanced for a while – which helped him learn more about researching and producing videos – before getting his current job
  • Liam says you need a lot of creativity, enthusiasm and energy for this kind of role – especially when you’re working at busy live events. It’s also important to keep up with current trends.

What to expect if you want to be a digital content producer

  • Digital content producer salary: £22,000 to £37,250 per year
  • Digital content producer working hours: 35 to 40 hours per week

What qualifications do you need to be a digital content producer?

  • Typical entry requirements: You'll usually need four to five GCSEs (or equivalent) at grades 9 to 4 (A* to C) including English, for a level 3 diploma in Creative and Digital Media or a diploma in Digital Marketing. You could also need two to three A-levels for a degree in related subjects like Journalism, English, Digital Media or Marketing.
    You could also get into this job through an apprenticeship with five GCSEs (or equivalent) at grades 9 to 4 (A* to C), including English and Maths.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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