How to become a PPC (Pay Per Click) trainer: Matthew's story

Meet Matthew, 24, and find out about his life working as a senior PPC (pay per click) trainer at Mabo, a specialist digital marketing agency based in Middlesbrough. Part of our Bitesize world of work series.

"The more I get to do public speaking and the more events that I talk at, the more confident I've become, and the more I enjoy the occasion."

  • Matthew trains his colleagues in PPC – this stands for pay per click and is a way for business to bring customers to their websites
  • He uses maths to calculate costs and for data analysis and English for writing online adverts
  • Matthew uses skills in public speaking in his job when he delivers training sessions, and has even given a talk at a university.

Matthew is a senior PPC (Pay Per Click) trainer and delivers training sessions in PPC for a specialist digital agency . A similar role is a training manager. Training managers arrange and run training sessions in a wide range of businesses and organisations.

What to expect if you want to be a training manager

  • Training manager average salary: £24,000 to £42,000 per year
  • Training manager typical working hours: 37 to 39 hours per week

What qualifications do you need to be a training manager?

You could get into this role via a college course, a university course, an apprenticeship, specialist courses run by professional bodies, working towards the role or applying directly.

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed. (sources: LMI for All, National Careers Service)

Want to know more?

Find out more about how to become a music promotions manager on the National Careers Service website (England), nidirect (Northern Ireland), My world of Work (Scotland) and Careers Wales (Wales)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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