How to become a PPC (Pay Per Click) trainer: Matthew's story
Meet Matthew, 24, and find out about his life working as a senior PPC (pay per click) trainer at Mabo, a specialist digital marketing agency based in Middlesbrough. Part of our Bitesize world of work series.
"The more I get to do public speaking and the more events that I talk at, the more confident I've become, and the more I enjoy the occasion."
- Matthew trains his colleagues in PPC – this stands for pay per click and is a way for business to bring customers to their websites
- He uses maths to calculate costs and for data analysis and English for writing online adverts
- Matthew uses skills in public speaking in his job when he delivers training sessions, and has even given a talk at a university.
Matthew is a senior PPC (Pay Per Click) trainer and delivers training sessions in PPC for a specialist digital agency . A similar role is a training manager. Training managers arrange and run training sessions in a wide range of businesses and organisations.
What to expect if you want to be a training manager
- Training manager average salary: £24,000 to £42,000 per year
- Training manager typical working hours: 37 to 39 hours per week
What qualifications do you need to be a training manager?
You could get into this role via a college course, a university course, an apprenticeship, specialist courses run by professional bodies, working towards the role or applying directly.
This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed. (sources: LMI for All, National Careers Service)