How to become a junior copywriter: Gail's story

Meet Gail and find out about her life as a junior copywriter. Part of our Bitesize world of work series.

As long as you’ve got an eye out for ideas… and you’re really passionate about what you do, I think that's all you need.

  • A copywriter writes all the words that appear in adverts and branding communications, whether that's headlines, the main body of the text, radio ads or even TV scripts
  • A typical day for Gail would start with getting a new brief. That means understanding what the client wants, researching and coming up with lots of ideas and then developing those concepts further as a team
  • Gail’s favourite subject at school was Art but she chose a more academic course at university. She wishes she had pursued a creative career sooner, but believes the life experience she gained in the meantime helps in her current role
  • Gail says it helps if you can choose an area within the industry to specialise in early on. It is also important to be curious and follow people on social media, taking inspiration from what other copywriters can do.

Gail is a junior copywriter. A similar role to Gail's is an advertising copywriter. Advertising copywriters writes all the words that appear in adverts and branding communications for print, TV, radio and online adverts.

What to expect if you want to be an advertising copywriter

  • Advertising copywriter average salary: £20,000 to £80,000 per year
  • Advertising copywriter typical working hours: 37 to 39 hours per week. Occasionally, you could work in the evenings.

What qualifications do you need to be an advertising copywriter?

You could get into this role via a university course, an apprenticeship, a graduate trainee scheme or applying directly.

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed. (sources: LMI for All, National Careers Service)

Want to know more?

Find out more about how to become an advertising copywriter on the National Careers Service website (England), nidirect (Northern Ireland), My world of Work (Scotland) and Careers Wales (Wales)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

Mona: media researcher at BBC
How to become a writer
Jennifer: senior research manager