How to become a junior copywriter: Gail's story

Meet Gail and find out about her life as a junior copywriter. Part of our Bitesize world of work series.

As long as you’ve got an eye out for ideas… and you’re really passionate about what you do, I think that's all you need.

  • A copywriter writes all the words that appear in adverts and branding communications, whether that's headlines, the main body of the text, radio ads or even TV scripts
  • A typical day for Gail would start with getting a new brief. That means understanding what the client wants, researching and coming up with lots of ideas and then developing those concepts further as a team
  • Gail’s favourite subject at school was Art but she chose a more academic course at university. She wishes she had pursued a creative career sooner, but believes the life experience she gained in the meantime helps in her current role
  • Gail says it helps if you can choose an area within the industry to specialise in early on. It is also important to be curious and follow people on social media, taking inspiration from what other copywriters can do.

What to expect if you want to be a junior copywriter

A similar role to Gail is an advertising copywriter.

  • Junior advertising copywriter salary: £21,000 to £80,000 per year
  • Junior advertising copywriter working hours: 37 to 39 hours per week. Occasionally you could work in the evenings.

What qualifications do you need to be a junior copywriter?

  • Typical entry requirements: You'll usually need one or two A-levels for a foundation degree, higher national diploma or degree in a related subject like English, Creative Writing, Journalism, Communication Studies or Advertising.
    You can work towards this role by starting with an advanced apprenticeship as a junior content producer. You'll usually need five GCSEs at grades 9 to 4 (A* to C) or equivalent, including English and Maths.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

Mona: media researcher at BBC
Careers A to Z: Find your perfect job
Jennifer: senior research manager