How to become a digital engagement apprentice: Phoebe's story

Meet Phoebe and learn more about her job as a digital engagement apprentice for Manchester Pride. Part of our Bitesize world of work series.

Having creative control over Manchester Pride social media accounts is slightly scary but really fun.

  • Phoebe works as a digital engagement apprentice for Manchester Pride

  • A key part of her role involves gathering social media content and posting it to Facebook, Instagram and Twitter, at live events and throughout the year

  • The creative aspect of Phoebe's job is what she most enjoys about her role. Being allowed freedom to express herself was important to Phoebe

  • Although Phoebe did well in her Art exams at college, she was anxious about the pressure university would bring. She decided to do an apprenticeship which worked really well for her

  • According to Phoebe, the key skills you need for this role are:

    • strong writing and grammar skills
    • good knowledge of social media
    • good knowledge of internet culture
  • Phoebe's advice for finding the career you want is to do as much research as possible, follow your interests and don't be afraid to take an apprenticeship route.

Phoebe is a digital engagement apprentice. A similar role, which could be a possible next step, could be social media manager.

What to expect if you want to be a social media manager

  • Social media manager salary: £23,000 to £75,000 per year
  • Social media manager working hours: 38 to 40 hours per week. You may work evenings and weekends
  • Typical entry requirements: You can get this role through a university course, an apprenticeship, or working towards this role.
    Some employers may expect you to have a degree in a relevant subject, like Advertising, Marketing and Public Relations, Digital and Social Media Marketing, Internet Design, Journalism or Business Management. You'll usually need two or three A-levels (or equivalent) for a degree.
    You could also do a Digital Marketer advanced or degree apprenticeship. You'll usually need five GCSEs (or equivalent) at grade 9 - 4 (A* to C), usually including English and Maths, for an advanced apprenticeship or four or five GCSEs (or equivalent) at grades 9 to 4 and college qualifications like A-levels for a degree apprenticeship.
    You could start work with a social media or marketing company as an assistant or digital content writer. As you get more experience, you could work your way up into a management position.

This information is a guide (sources: LMI for All, National Careers Service)

Find out more on the Prospects website about the role of a social media manager.

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Making a difference: My job at Manchester Pride
Emma: Manchester Pride events assistant
Farhana: Engagement manager