How to become a promotions producer: Kim's story

Meet Kim and find out about her life as a promotions producer. Part of our Bitesize world of work series.

My highlight was when I interviewed Harry Kane – on the Sports Personality red carpet – and I was on a high for days after.

  • As a promotions producer, Kim needs to come up with exciting content to encourage people to look at the BBC Bitesize website and social channels
  • Her job varies a lot – one day she could be interviewing celebrities on the red carpet, the next she could be filming with animals
  • Kim got into her job by applying for a role as a sports reporter at her local radio station. After working as a reporter at the station, she moved to BBC Breakfast TV as a broadcast journalist
  • Kim's top tip is try and do shadow days, and get as much practical advice and support as possible. The best bit of advice she ever had was to make herself indispensable: by making sure people know your name, making the cups of tea and coming up with lots of ideas
  • It’s important to be multi-skilled in Kim’s role, though that isn’t necessary in every role in the media. Kim says being able to self-shoot and self-edit, script content and work with talent are all useful skills.

Kim's role is varied and involves creating a lot of content for digital platforms. Many of the skills Kim uses day-to-day are the same as a TV or film producer.

What to expect if you want to be a promotions producer

  • Promotions producer salary: Variable
  • Promotions producer working hours: 39 to 41 hours per week - You could also work on evenings and weekends.

What qualifications do you need to be a promotions producer?

  • Typical entry requirements: You'll usually need two to three A-levels (or equivalent) for a degree in Film or Media Production, or four to five GCSEs (or equivalent) at grades 9 to 4 (A* to C) for a level 3 Diploma in Creative Media Production or Film and Television Production.
    You could also get into this job through an apprenticeship with five GCSEs (or equivalent) at grades 9 to 4, including English and Maths.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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