How to become a digital marketing assistant: Vanessa's story

Meet Vanessa, 22, and find out more about her life as a digital and marketing assistant at the Millennium Forum Theatre in Londonderry. Part of our Bitesize world of work series.

I started as a volunteer in this theatre. I loved it so much, I knew it was something I wanted to make a career out of.

  • When Vanessa finished her degree in Music she had no idea what to do next
  • She applied for an Arts Management master's degree and volunteered at the Millennium Forum Theatre in Londonderry to get experience in the field
  • Through volunteering, she realised she loved working in the theatre environment. She impressed one of her contacts so much that they offered her a job there as digital and marketing assistant
  • Vanessa's job involves supporting the marketing team and education officer with projects held at the theatre throughout the year.

Vanessa's career path

Vanessa is a digital and marketing assistant. This falls into the job category of 'digital marketer' - roles that promote brands, products and services through social media, websites and apps.

What to expect if you want to be a digital marketer

  • Digital marketer salary: £20,000 to £50,000 per year
  • Digital marketer working hours: 37 to 39 hours per week

What qualifications do you need to be a digital marketer?

  • Typical entry requirements: Apprenticeships in digital marketing like Vanessa’s usually require five GCSEs (or equivalent) at grades 9 to 4 (A* to C), usually including English and Maths, for an advanced apprenticeship. You could also find short courses on Digital Copywriting, Marketing and Mobile Marketing through The Institute of Direct and Digital Marketing. The Chartered Institute of Marketing (CIM) offers specialist digital marketing qualifications that you can take once you’re working in the sector.

This information is a guide (sources: LMI for All, National Careers Service)

Find out more on the Prospects website about the role of a digital marketer.

or careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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