How to become a digital marketing exec: Jenny's story

Meet Jenny and find out about her life as a digital marketing exec at Knowsley Safari Park. Part of our Bitesize world of work series.

If I’m doing my job well, we’ll have lots of visitors coming through the door, having the best day out on safari.

  • Jenny is responsible for everything digital for Knowsley Safari Park. She creates content for social media, updates the website and keeps the public up-to-date with what's going on there
  • A typical day for Jenny could be anything from being out on the safari, getting photos and video of the animals, or sitting at her desk editing a video ready to go on social media
  • Jenny says getting lots of work placements, talking to people in the industry and trying different things are great ways to build the skills for this kind of career. At university, Jenny won a competition related to creativity and advertising, which helped her gain the relevant kind of work experience for her current role
  • Communication is a key skill for Jenny’s job. You also need to have a good eye for things – to capture that perfect photo, for example. Some technical skills, like operating a camera and being able to use photo and video editing software, are also useful.

What to expect if you want to be a digital marketing exec

  • Digital marketing exec salary: £20,000 to £50,000 per year
  • Digital marketing exec working hours: 37 to 39 hours per week

What qualifications do you need to be a digital marketing exec?

  • Typical entry requirements: You'll usually need two or more GCSEs (or equivalent) at grades 9 to 3 (A* to D) for level 2 certificate in the Principles of Marketing or four to five GCSEs (or equivalent) at grades 9 to 4 (A* to C) for level 3 diploma in Digital Marketing. You could also complete a university degree or higher national diploma with two to three A-levels (or equivalent) in related subjects like Marketing, Management, Business Studies or Public Relations.
    You could also get into this job through an advanced apprenticeship with five GCSEs (or equivalent) at grades 9 to 4 (A* to C) including English and Maths or five GCSEs (or equivalent) at grades 9 to 4 (A* to C) including English and Maths for a higher apprenticeship.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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