How to become a marketing executive: Georgia's story

Meet Georgia and find out about her life as a marketing executive. Part of our Bitesize world of work series.

Music was my other big, big love. When I saw the job at Skiddle, I couldn't have imagined a better job for me.

  • Georgia’s job involves managing the marketing campaigns for several key occasions across the year. As well as overseeing events, this involves co-ordinating things like social media messaging
  • Georgia did Textiles and English A-levels and initially pursued her interests in writing and the fashion industry for her degree
  • After university, she got a job at a marketing agency – where she learnt about managing campaigns and working in a professional environment. Music is Georgia’s other big passion, so when her current role was advertised she felt it was the perfect job for her to move into
  • Georgia says it’s important to have good people skills for this role, because you have to work with different teams, as well as clients and promoters. It’s also important to be organised, because you’re often managing multiple campaigns at once
  • Her advice is to have confidence and go for it. She also recommends doing other things outside of the skills needed for the job, as that will be looked on positively.

What to expect if you want to be a marketing executive

  • Marketing executive salary: £18,000 to £35,000 per year
  • Marketing executive working hours: 37 to 39 hours per week

What qualifications do you need to be a marketing executive?

  • Typical entry requirements: You'll usually need one or two A-levels (or equivalent) for a foundation or higher national diploma or two to three A-levels for a degree in related subjects like Marketing Communications, Advertising, Business and Management or Psychology.
    You could also get into this job through an advanced apprenticeship with five GCSEs (or equivalent) at grades 9 to 4 (A* to C) including English and Maths, or for a higher apprenticeship with four to five GCSEs (or equivalent) at grades 9 to 4 (A* to C), including English and Maths.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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